Agency Insights
Quarterly Report

What are the biggest shifts shaping the agency world – and what do they mean for the future?
AI is changing how agencies work.
Client expectations are evolving. And international growth brings new opportunities – as well as new challenges.
The Agency Insights Quarterly Reports bring together key takeaways from our conversations with agency founders, creative leaders and industry specialists, alongside industry data, emerging trends and practical ideas for agencies navigating what comes next.
Each edition connects the dots between technology, creativity, strategy and localisation to explore not just what’s changing, but where the opportunities lie.
Agency Insights Quarterly Report.
Industry perspectives. Practical takeaways. New opportunities.

Agency Insights Quarterly Review October 2026

Issue 01
October 2026

What happens when AI, creativity and international markets reshape the agency landscape?

The first Agency Insights Quarterly Report brings together perspectives from André Konrad of SUAN, Magali Bramon of The Transcreation Lab, Paula Hilligoss of Comunica, and Chiara Bizzotto and Alice Vigo of Technolab Communication, alongside industry data and practical recommendations.
Explore how branding, cultural understanding, human judgement and trust can help agencies adapt and create greater value for their clients.