Agency Insights

What happens when the rules of the agency world start changing?
AI is reshaping how work gets done. Clients expect more. Markets are becoming more international. And the line between translation, creativity, technology and strategy is getting harder to define.
So where does that leave agencies – and where are the opportunities?
I speak with agency founders, creative leaders and industry specialists across Europe to find out what is really changing, what they are seeing on the ground, and what comes next.
Agency Insights. Real conversations. Smarter perspectives.

Suan Branding Basel Agency Insights James Carlsson

Suan Branding
Switzerland

I spoke with André Konrad, Managing Partner and Strategy Director of award-winning Swiss branding agency SUAN in Basel, about brand strategy, AI, international markets and what clients will value from agencies.
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Transcreation Lab
Ibiza

I spoke with Magali Bramon, founder of The Transcreation Lab in Ibiza, whose multicultural background and 18+ years in marketing translation have shaped her perspective on international markets, cultural relevance, transcreation, and what brands need to get right when communicating across cultures.
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Comunica Denmark

Paula Hilligoss from Comunica, a creative agency with offices in Copenhagen and Fuengirola, shares her thoughts on the future of agencies, remote working, trust, and why human judgement is becoming more valuable – not less
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Technolab Italy

I spoke with Chiara Bizotto and Alice Vigo, project managers at Technolab Communication s.r.l. in Italy about international growth, the changing needs of businesses, the impact of AI, and the opportunities facing agencies today.
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