About me

International communication has shaped my life from the very beginning. Growing up in a multilingual family and living and working across the UK, Germany and Spain gave me a deep understanding of language, culture and the way brands connect across borders.
I help agencies and ambitious brands communicate naturally across English, Spanish and German-speaking markets through localisation that ensures every message feels authentic, culturally relevant and true to the brand.
Working closely with agencies across Europe also inspired Agency Insights – a series of conversations exploring branding, localisation, AI and international growth through the perspectives of agency leaders.
Based in Alicante, I help agencies and brands communicate with confidence and grow internationally.

James Carlsson

Helping agencies and ambitious brands communicate across international markets.

“Because authentic communication enables agencies to create greater value for their clients and support their growth across international markets.”